The Best Free Competitor Analysis Tools for Business Owners

The best way to outrank your competitors is to find out what’s working out for them and what’s not. That’s exactly what most competitor analysis tools can help you with.

Every business is relentlessly racing to be visible online, and competitor analysis could be your missing puzzle to uncover your rival’s tactics and weave through this competition. To be an agile player and sharpen your competitive strategies, you need to know what strategies your competitors are capitalizing on. The common phrase, “You can’t upgrade what you don’t monitor,” applies here.

Since 90% of top companies leverage competitive intelligence data to remain industry leaders, you should too. Leverage free competitor analysis tools to uncover your rivals’ best approaches. You’ll learn what strategies fuel your rivals’ web traffic and top keyword rankings without sprawling your finances.

This article explores the six best free competitor analysis tools and the metrics you can track using them.

1. Google Trends

Google Trends lets you track down prominent Google searches across various geographical locations.

The tool displays data on trending products or services in real time by comparing related search topics and queries. This helps you easily visualize and compare how your products or services stack up against your competitors.

With the tool’s trendline, you can view search seasonality trends for your competitor’s keyword in a simple yet visually appealing format. Since the tool also lets you track user interest in your competitor’s product, you can restrategize your marketing strategy to tap into the leads and stay competitive.

2. Similarweb

Similarweb is a free competitor analysis tool that helps you find and analyze your competitors’ organic and paid traffic. It uses current data (the last 28 days) to reveal your competitor’s channel mix and SEO content approaches.

The tool lets you examine how your competitor’s traffic is distributed across various geographical areas. Get armed with your competitor’s marketing mix approaches and what drives their traffic.

Reviewing the geographical keyword share, user search intent, and your competitor’s referral traffic source helps you see the growth opportunities you can capitalize on to stay competitive. Check your competitor’s best strategy and synergize it with yours to correctly optimize and even garner more traffic.

3. SpyFu

SpyFu is one of the leading free competitor analysis tools. It helps you analyze your competitor’s SEO strategies and PPC keywords. The tool offers you unlimited PPC keyword downloads and lets you view your competitor’s number of clicks and the cost they spend for every keyword.

Track your competitor’s ad campaign trend, view every ad split test and their historical keywords that didn’t convert. This allows you to save money on costly broad keywords with insignificant monetary benefits.

The tool also comes with a Google ad advisor where you can examine your competitor’s ad bidding trend. Get recommendations of the best keywords you’re missing out on regarding conversions and revenue.

4. SEO PowerSuite

SEO PowerSuite lets you tap into your competitors’ metrics and track their search traffic, users, and conversions.

The tool has an in-built rank tracker that gives you a hint of your industry competitors and a list of the top 30. Sort your competitors’ performance according to their search engine results pages (SERPs) for the keywords you all target.

The tool also helps you display a color widget with the organic search traffic each of your competitors has garnered within a month. These include their ranking keywords and the estimated traffic value.

That’s not all. The SEO PowerSuite tool lets you analyze your competitors’ website structure and on-page optimization strategies, helping you revamp yours to match their content strategy.

5. Kompyte

Kompyte by Semrush is a competitor analysis tool that combs through millions of data sources and provides an updated competitor analysis of websites, reviews, content, social media presence, and more.

As an intelligence tool, it filters through the online noise to monitor your competitors’ strategies across channels, like social media and websites, allowing you to view real-time competitor data.

Get a side-by-side overview of the competitor’s website and user data, which allows you to track their changes over time. Since the AI tool analytics displays your competitor’s winning SEO strategies, you can customize and restrategize yours to beat the competition.

Use the tool’s qualitative and quantitative data metrics to get a 360-degree view of your competitor’s market share and distribution.

6. Ubersuggest

Ubersuggest is an excellent free competitor analysis tool and a free Chrome extension that lets you spy on your competitors. With its domain analysis, you can view your competitors’ metrics like domain score, organic keywords, and monthly traffic.

It stimulates your competitor’s search leads and external databases to analyze their data and see how they rank for various search terms. The tool then generates reports on the competitor’s analyzed data, including leading keywords, backlink profiles, and potential content gaps.

With these metrics, study your competitor’s traffic fluctuations and use the trend as a yardstick to customize your own KPIs.

Capitalize on the tool’s unlimited websites within its projects category to compare various competitors and see how your site performs within the industry.

Wrapping Up

Beating your industry competition is not a game of chance or guesswork. It requires strategy. One game-changing strategy is conducting a competitor analysis using one of the best free competitor analysis tools to examine how your competitors leverage their success.

These impressive tools furnish you with your competitors’ keyword performance, traffic trajectory, and content strategy to help you make data-driven decisions. You need this knowledge to carve out your own competitive trail in the industry.

Try out these tools for free now. You can then upgrade to their paid plans to unlock more advanced competitive analysis features of the tool that best suits your marketing needs.